Entries by Tom Doescher

Courageous Leadership

When I was a new partner, I was asked to spend a portion of my time coordinating Plante Moran’s marketing activities. Many of you may not be aware of the fact that, for decades, CPAs weren’t allowed to market/advertise their services. In 1977, the case of Bates vs. the State Bar of Arizona served as a […]

Are You A Worrier?

If you said yes to that question, you’re not alone — and it isn’t a new problem caused by the pandemic. I just finished reading How to Stop Worrying and Start Living, written by Dale Carnegie in 1944. As I read, I thought, This could have been written in 2022! Carnegie personally knew many of […]

The Good Jobs Strategy

For a couple of decades, I’ve struggled with a societal issue — and recently, I was pleasantly surprised to see it discussed in the book The Good Jobs Strategy, written by MIT Professor Zeynep Ton. Most of what I read related to new jobs that will be created by the plethora of technology businesses. Although […]