Entries by Tom Doescher

Customers For Life

“Customers for  Life: How to Turn That One-Time Buyer Into a Lifetime Customer” is the name of a 1990 book written by Dallas Cadillac dealer Carl Sewell and Paul B. Brown. It’s an easy, quick read filled with practical examples of what good customer service looks like. If you decide to read it, you’ll be […]

Clients for Life

Recently I decided to re-read “Clients for Life,” a book written by Andrew Sobel and Jagdish Sheth that my partner, Paul Bernhard, highly recommended when it came out 20 years ago. I’m not sure why, but it didn’t impact me back then like it did this time. The target audience is service professionals including lawyers, […]

A Great Success Story

Recently I was meeting with a client and asked him, “How is Linda doing?” First, a bit of background. My client hired Linda through a government program whose mission is to help people who are on some type of government assistance find a full-time job. Over the years, my client has hired a number of […]

Types of Leaders

In my last blog, I recommended reading “A Great Place to Work for All” by Michael C. Bush. Almost as an aside to the theme of his book, Bush reminds us of the Jim Collins five levels of leaders from his famous book, “Good to Great”. Level 1: The Unintentional Leader Unintentional Leaders are easy […]

He Saved Me!

During my Plante Moran Going Away Reception in 2011, one of my Tax Partners came up to me about halfway through the evening and asked, “Are you ok?” To which, I said, “Is it that obvious.” She responded, “To me it is, but I know you so well.” The truth was that I had enormous […]