Recently I read The Art of Why, written by Steve Luckenbach. It reminded me a lot of Start With Why, by Simon Sinek, which I wrote about in this Food for Thought: http://doescheradvisors.com/posted-emails/may-3-2012.html.

Words, words, words — like vision, mission, purpose, and others. Why not just use “Why”?

Many people have mentioned how upbeat, cheerful and joyful Barbara and I are. I now know how come we’re perceived that way: We have figured out our “why.”

After 40 years at Plante Moran and 30-plus mission trips, Barbara and I know our “why,” or “calling.” According to Luckenbach, your “calling” is what you believe, down deep, you were put on this earth to do. According to Louis Nizer, “A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.”

At Doescher Advisors, we have a “why.” Our mission statement, which appears on our website, says, “Doescher Advisors was founded to help businesses increase profits & jobs through practical and sound advice.” We want our clients to be extremely successful, so they are able to hire lots of associates and pay them great wages.

Do you know your “why”?