Would you like to be referred to as human capital, or an asset?
Words are important. Today, everything seems to have a fancy label — which was probably created by some well-intended consultant and then used, overused, and abused by everyone. But think about it: Would you like to be referred to as an asset, human capital, or “my guy”? Or would you prefer to be thought of as a really important team member, an invaluable player, or a key associate? How do you refer to your associates?