Customers versus Associates
Successful owners/executives realize they need to spend an equal amount of time developing their associates and winning and retaining customers. While it is a fact that without customers you have no business, it is also true that without knowledgeable, well-trained, and motivated associates you cannot keep good customers. We have observed that some executives focus solely on customers — and have noted that their businesses suffer in the long run. Are you appropriately focused on recruiting, training, and retaining your associates?