In my Build Your Own Dream Team Food for Thought, I encouraged company owners and senior executives to have deliberate re-recruiting activities. I suggested sending handwritten notes to team members, recognizing a job well done, and possibly sending notes to the individual’s spouse or parents, as well. In the FFT, I emphasized that most of these acknowledgements don’t need to cost any money; the gesture is simple but powerful, and the only thing it requires is a little time.
I recently became aware of a situation that is worthy of the Re-recruiting Gold Medal. A company with a very nice, spacious showroom offered one of its young team members the use of the facility for his wedding reception. Wow!!! These guys just set the bar pretty high.
Stephen Covey used the metaphor of making deposits in someone’s Emotional Bank Account. The company owners mentioned above made a huge deposit to the Emotional Bank Accounts of this team member, his family, and even their other team members.
And what was the cost? Nothing! I would love to hear about other creative re-recruiting stories that I can share with my readers.