I have written on the subject of “words” before, but I recently spent a little more time thinking about the topic while reading some very good business books. I believe the words you use influence and have a definite impact on how you think and behave.
In the books I was reading, many of the authors refer to their clients/customers as “accounts.” I assume they mean accounts receivable — or maybe accounts payable? (Just kidding.)
Seriously, though, if you’re the client/customer, would you like to be referred to as an “account”?
I would highly recommend proudly referring to the companies you serve as your customers/clients. I bet you worked really hard to obtain their business, and you continue to work hard to provide them with great products and services.
If I’m missing something, let me know what it is.