Back in 2002, we attended David Cole’s annual Automotive Management Briefing in Traverse City. The prior year, several nonautomotive companies (like Enron, WorldCom, and Tyco) had been embroiled in scandals that led to their collapse. During the briefing, one automotive executive presenter after another gloated about the high level of integrity found in the automotive industry. We did everything we could to keep from getting visibly sick. These were the leaders of our clients’ customers, and their dealings with our clients could be labeled anything but scrupulous or inspired by integrity. By way of example, check out one of the OEM purchasing chief’s marching orders to his buyers. In our thinking, the word that comes to mind is “hypocrisy.” The reason we’re discussing this subject now is that we just read Dr. Henry Cloud’s book, Integrity — The Courage to Meet the Demands of Reality, which we would highly recommend. Dr. Cloud sets the bar pretty high, but has lots of practical advice. Do you walk your talk?