The Coach's Corner

Customers versus Associates

March 13th, 2012 // Tom Doescher //

Successful owners/executives realize they need to spend an equal amount of time developing their associates and winning and retaining customers. While it is a fact that without customers you have no business, it is also true that without knowledgeable, well-trained, and motivated associates you cannot keep good customers. We have observed that some executives focus solely on customers — and have noted that their businesses suffer in the long run. Are you appropriately focused on recruiting, training, and retaining your associates?

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The Advisor’s Corner

Tom DoescherYou’ll find stories from the trenches, business lessons, and pertinent questions to help you find inspiration, professional growth, and leadership savvy.

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