So many good businesses do not reach their full potential because they try to do everything and never become world-class at anything. The other day I went to a new shop to have my car repaired. The owner had a fixed list of services, and fixed hours. He knows what he does, he does it well, and he executes the services flawlessly. If you ask for something that’s not on the list, he will cheerfully refer you to someone else. The result? His parking lot is full of happy, satisfied customers like me. Is your business as clearly focused as this auto-repair shop?